2026 –
I run Foundryside, where I work alongside founders of product and e-commerce businesses to install the operating structure their growth now requires — and build the custom, AI-augmented internal tools to support it, inside the engagement.
I also build and publish the agent-assisted tooling my own operation runs on.
2018 – 2026
CEO of OxiScience, commercializing patented odor-control and antimicrobial technologies for consumer and industrial applications.
2001 – 2019
Founder & CEO of Stoller Metals, a custom architectural metalwork manufacturer serving commercial, hospitality, and institutional projects across the U.S.
1998 – 2008
CEO of Stoller Lighting & Controls, an architectural lighting and controls business. Off-the-shelf ordering software couldn't handle how we worked, so I had a cloud ordering system built to my spec. The habit stuck.
1990 – 1995
Slung hot dogs, washed dishes, dug ditches.
work
project-operating-standards — the system every one of my projects runs on
peer-review-skill — two models review every spec before I build from it
git-proton-backup — git push, but the remote is encrypted Proton storage
canvas-ical-to-notion — my kids' school assignments, out of Canvas and into Notion
books
Mostly the paperbacks I grew up on, plus a few I've come back to. Two patterns: when I like an author I read the whole shelf, not one book — and I'd almost always rather have the book than the movie.
sci-fi: Dune · Ender's Game · Speaker for the Dead · I, Robot · Robot Dreams · The Hitchhiker's Guide to the Galaxy · Sphere · Congo · Jurassic Park
historical: Shōgun · Tai-Pan · The Pillars of the Earth · The First Man in Rome · Katherine · the Saxon Chronicles · East of Eden
fantasy: A Wizard of Earthsea · The Tombs of Atuan · A Spell for Chameleon · the Dragonlance Chronicles · the Vampire Chronicles
their own category: Communion · Siddhartha · Marcovaldo · Jonathan Livingston Seagull
films
I keep a list for my son — Film School 101: School of Dad: films he's less likely to find on his own, each one there to teach something worth knowing. Handpicked for impact, not nostalgia.
games
Texas Hold'em. I won my way into the World Poker Tour's 2006 Aruba event through a satellite tournament, and once won a tournament on a Royal Caribbean cruise where the prize was another cruise — with entry into a $150,000 tournament on board. People assume poker skill means reading faces. I learned online, where there are no faces. Most of it is pattern recognition.
Also German-style board games — Puerto Rico, Carcassonne. Same muscle, minus the bluffing.
water
Scuba, strictly fair-weather — Cozumel, the Great Barrier Reef, Aruba, Barbados. I got certified in Puget Sound: cold, dark, and I hope to never go in again.
And boating in the Salish Sea — the San Juan Islands, Desolation Sound, Princess Louisa Inlet.
bio
Craig Stoller is a founder-side operator for product and e-commerce businesses. Over nearly three decades as a CEO and founder of physical-product, manufacturing, and e-commerce companies, he has run the P&L, the Amazon listings, the factory floor, the supply chain, and the cap table — often at the same time. Today he runs Foundryside, installing operating structure in founder-led companies and building AI-augmented internal tools inside the engagement. He holds an MBA from the UW Foster School of Business and lives in the Seattle area.
One-liner: Craig Stoller is a founder-side operator who installs operating structure in founder-led product businesses — and builds the AI-augmented tools to support it, inside the engagement.